1. Google Ads Marketing Strategy

Agar aap Google Ads se apne business ke leads ya sales badhana chahte hain, to ye steps follow karein:

(A) Campaign Type Choose Karein

• Search Ads (Agar aapko leads chahiye to)
• Display Ads (Brand Awareness ke liye)
• Shopping Ads (E-commerce ke liye)
• YouTube Ads (Video-based marketing)
• Performance Max (Multiple channels pe promotion ke liye)

(B) Keyword Research

• Google Ads Keyword Planner ka use karein.
• High Intent Keywords select karein. (Jaise "Best Digital Marketing Company Near Me")
• Negative Keywords add karein jo irrelevant traffic ko hatayen.

(C) Ad Copy & Landing Page Optimization

• Ad ka Headline aur Description strong ho.
• Call-to-Action (CTA) like "Get a Free Quote" ya "Call Now" add karein.
• Landing page fast-loading aur mobile-friendly ho.

(D) Bidding & Budget Optimization

• Manual CPC ya Maximize Conversions strategy use karein.
• Audience Targeting sahi se karein (Location, Age, Interest, etc.)
• Retargeting ads bhi run karein jo past visitors ko target karein.

(E) Tracking & Performance Analysis

• Google Analytics aur Conversion Tracking lagayen.
• CTR (Click Through Rate) aur ROI (Return on Investment) monitor karein.
• A/B Testing karein to check which ad performs better.

2. SEO Strategy for Your Business

Agar aap SEO se organic traffic lana chahte hain to in cheezon ka dhyan rakhein:

(A) Keyword Research

• Short Tail Keywords: ("Google Ads Marketing")
• Long Tail Keywords: ("Best Google Ads Marketing Agency in India")
• Competitor Keyword Analysis karein (Ahrefs ya SEMrush se)

(B) On-Page SEO

• Title & Meta Description Optimize karein (Primary Keyword use karein)
• URL Structure Clean ho (e.g., yoursite.com/google-ads-marketing-guide/)
• Internal Linking karein (Apni website ke dusre pages ko link karein)
• Mobile-Friendly & Fast Website ho

(C) Off-Page SEO

• High-Quality Backlinks Build karein (Guest Posting, PR, etc.)
• Google My Business Listing karein (Local SEO ke liye)
• Social Media Signals bhi SEO me help karte hain

(D) Technical SEO

• Website ka Crawling & Indexing sahi ho.
• Schema Markup add karein (Google ko content samajhne me madad milegi)
• HTTPS Secure Site ho

(E) Content Strategy

• High-quality blog aur informative articles likhein.
• FAQ aur People Also Ask section ka answer karein.
• Videos & Infographics bhi rank hone me madad karte hain.

3. SEO + Google Ads Ka Best Combination

1. Google Ads se traffic layein aur simultaneously SEO pe kaam karein
2. Google Ads ki performing keywords ko SEO ke liye use karein
3. Retargeting ke liye Google Ads ka use karein
4. Content marketing aur blogging se organic traffic badhayein